The Newest Business Reviews
Most Popular Business Reviews
Highest Rated Business Reviews
Home Businesses Business Reviews Market America Review
| Market America Review |
In Business Since: 1992
Comments: James Ridinger founded Market America in Greesnboro, SC. James had been involved with Amway previous to this. Market America is a product brokerage and Internet Marketing company that focuses on selling products in a billion dollar market segments such as car care, home care, health, beauty and nutrition products, of course. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people. Market America is creating the economy of the future with their powerful web portal where you can find anything you want or need. Market America is fast becoming the ultimate Internet shopping destination which is powered by GOOGLE. With more than 3 million customers, and 180,000 distributors worldwide, Market America has generated over $2.5 billion in accumulated retail sales, and individuals have earned over $1.6 billion in commissions and retail profit. Each distributor receives a web portal exactly like www.marketamerica.com. So when you are Internet shopping, you can find what you are looking for fast, and for the best prices — creating the ultimate Internet shopping destination. There is an application fee that is $99.95 which includes a web portal that gives the distributor an instant presence on the internet and the power to make commissions on over 35 million products. Part of the qualification to become a distributor includes a selection of product that costs between $500 and $1100 depending on your product choices. The company offers several different product lines such as Health and Nutrition, Motives Cosmetics and Skin Care, Transitions Lifestyle System for Optimal Weight Maintenance, Website development tools, and nutraMetrix-a health care product line specifically for Health Care Providers, Petcare, Autocare, Voitel wireless phone services and many other specialties. Additionally, Market America partners with over 2600 name brand stores, with access to over 35 million products, such as Macy's, Walmart, Target, Home Depot, Barnes and Nobel, Nordstroms, Best Buy, Sears, Victoria Secret and many more. Market America provides incentives such as an MA Rewards program to customers and distributors for shopping as well as a comparative shopping experience making shopping fun and easy while earning points to redeem for free Market America branded products. Advantages: Market America is in the forefront in propagating the concept of ‘Mall Without walls’. It delivers products to customers through a strong brokerage distribution system. Its representatives take the products to the customers. It is all about relationships. While servicing the customers, the representatives also collect product-preference data from them. The data include the likes and dislikes of the customers and information on what kind of products each individual customer wants. The company analyzes the data and then locates manufacturers to create personalized products according to preference of the customers. Market America also has their own branded Eco friendly products ( Snap, EcoSolve, AutoWorks, Global Care) that have a higher profit margin. Green is one of the hot topics. The focus of a personal franchise owner of a Market America business is building customer share, that is, finding and serving a limited number of customers and increasing the number of products that you sell to them. With the power of the Internet and the products distributed directly by Market America , franchise owners will find that they can satisfy most of their customers’ consumer needs if they focus on their needs and give superior customer service. The best results come from personally guiding customers through the often confusing experience of shopping online. The second focus of distributor is to find others that want to provide the same service. Not For Profits:
We like this company mainly for Not-For-Profits and schools. Both of these have the ability to use their communities to promote the purchase of the products and services. If price being all equal, wouldn’t you like your purchases to benefit either of them? For a Not-For- Profit they can basically be setup as a business putting them in the flow of other businesses’ volume. This allows the volume to follow through the NFP allowing the NFT to be given a donation. The NFP can not have its own website unless it sets itself up as a regular business paying the regular setup fee. The Not-For-Profit only collects volume from Market America products – NOT from the Partner stores. Disadvantages: Multiple opportunities for specialization within the company (health and nutrition, weight management, website development sales, etc.) might confuse new distributors. Highly competitive product classes with the benefit being personal touch. Staying in contact with your customer base is a must. You need to move a great deal of product to make significant money. This is a highly competitive area with the benefit being personal touch. James Ridinger was found to be fraudulent in setting up stock for Market America and selling it to distributors. You can find this information at http://www.sec.gov/litigation/litreleases/lr16131a.htm. Where you will see that there was a bit of wrong doing and taking a bit of advantage of the distributors at the time. Mr. Ridinger admits to trusting the wrong advisors and made good on his mistake to the tune of a $30million dollar buy back of all outstanding stock and taking the company private again. All good companies start and fall on leadership. It is at times good that leadership has had some difficulties. It is all part of the learning process of life.The company states that Mr. Ridinger was ill advised by his attorneys and apologized to his executive team and distributors for his choice of legal counsel. This issue seems to have been a matter of choosing the wrong counsel and a bad decision.. The issue was resolved and the company continues to grow as a result of the executive teams’ dedication to the company. All good companies start and fall on leadership. Which brings me to a very important point. Interview the leadership and the team leaders. Do your due diligence. A team that is focused on building a business through selling products to retail customers AND recruiting new distributors will be successful. Ask to see an annual report to determine if the company’s sales come mostly from retail sales or from distributor sign ups. Market America publishes an Annual Report and encourages the annual report be shown to those interested in the business to illustrate where the sales are coming from, the growth of the company and the investments being made back into the company. We have found a ratio of 10 customers to every franchisor seems to be a good start. In many cases these opportunities can be abused but in more cases they are great opportunities. The income of the distributors at the top and to the corporations that sponsor them can come solely from the new "investors" at the bottom. Be careful that most of the sales are made not made through the new distributors who are hoping to “invest” in their new business that will one day make them millions. There have been a few legal issues with Market America and some of its distributors because they tried to "look into" other opportunities. This opportunity doesn’t allow the use of the Power of Three. It is interesting that they and other companies like them call you independent but try to limit your options so that one wrong move and they'll stop all your checks from coming. If you are going to focus on this opportunity and no others – this is not an issue. Most Personal Franchises don’t inforce this rule if you aren’t making over $100,0000 in the business or if your other business is in a non competing product line. Something to keep on your radar. Entities:
Financial Strength: Strong Management: Strong Online Training & Support: Excellent Field Training & Support: Market America , through its National Meeting, Training and Seminar System (NMTSS), provides solid support and training to its independent UnFranchise Owners. Each of the UnFranchise Owners maintains a strong network of representatives. They receive a coordinated, standardized and comprehensive business introduction. The company organizes regular meetings for the UnFranchise Owners and provides them with the management, sales and marketing tools. These tools include motivational and instructional audio CDs, videotapes and monthly publications. The company also brings out its own publications - the Market America Career Manual and the UnFranchise Management System. The field representatives for Market America win rewards not only for their success in selling, but also for their leadership and management skills. Motivational Support: There are two International Conventions a year, one in Miami and one in Greensboro, NC . Events in the past have been attended by over 25,000 distributors and were used to announce new product lines and technological advances. On a day to day basis, motivation is team dependent. This is one reason to interview your team and make sure they are the right fit for your individual style. Products/Services: Internet Marketing and brokerage products, as well as home, auto, health, beauty and nutrition products. When you make Market America your home page, one click will take you straight to e-mail, Internet search, and hundreds of shopping websites with our partner stores like Wal-Mart, Target and Barnes & Noble, and many others. Compensation Plan: Market America has an interesting pay plan but just like a lot of Personal Franchises, you need to recruit like a champ to make any real long term money. Typically if you recruit 1 new distributor a month you will build a solid organization and create recurring revenue within 24 months. Market America is a modified binary system with a mechanism to speed reentry once the first organization is built. Market America promotes a 2-3 year plan to replace the typical 45 year plan of normal 9-5 employment. However, as with any plan, you must be willing to talk about the products and organization if you are to succeed. Market America has three ways to get paid; retail profit, commission on exclusive products based on volume and a plan based on partner store shopping. Recruiting is done by the team, placing new member in the downline, thus helping newer distributors getting paid. Key Benefits of Pay Structure/Business Model No break aways, no levels,
You can find out more about the company by watching the following videos as well. We have included links to two different videos. The first one is short (under 10 minutes); the second is a full blown description of the business model with pay structure and everything. Market America Unfranchise Overview–(10 minutes) Market America Unfranchise Business Presentation (70 minutes ) Health Insurance Plan Available: Market America Benefits Association (MABA ) offers health insurance and business liability insurance. Territories: The company employs over 500 people globally with international operations in the US, Australia, Canada, Hong Kong and Taiwan . Key Relationships: Google has a relationship with Market America . Google is working with Market America to help with indexing over 35 Million products. Market America has also partnered with Imirus, one of the largest digital publishers to further establish their web portal as a one-stop shop on the internet.
|
|||||||||||||||
Donate
Quick Links
|
