Home Solutions Institute

In Business Since: 1999

COMMENTS:

TriVita, a nutraceutical company based in Scottsdale, Arizona since 1999, has over 50 nutritional products from vitamins, to weight loss, energy, and more. Products are physician formulated, backed by independent clinical studies and have a 60-day empty bottle money back guarantee. What makes TriVita so unique is you could join today and have customers tomorrow. Gone are the days of having to knock on people’s doors or cold call to sell products. But for customer retention, you need to have follow up, and TriVita follows up with your customers for you.

TriVita is backed by a 38 year old multi-million dollar media company and there’s a strong infrastructure in place with a strategic "power of three" partnership with Ellison Media and two other companies, all founded and owned by Michael Ellison. This is what makes TriVita so strong with a 10 year proven track record, backed by 38 years of experience. What’s interesting is though TriVita has the experience and the stability, with a new product to be launched this year, which is expected to be a billion dollar product, you have the chance to be in the beginning of the beginning with a company that has a proven track record.

The “power of three” partnership starts with Ellison Media, which was founded in 1971, and became an industry leader in media broadcast and direct response marketing. This multimillion dollar company is an established well known supplier of media airtime in 50 countries, with programming in 200 countries. Developing as a leader in direct response television, Ellison Media also has extensive experience in radio, direct mail and internet advertising.

The second company, GDF Fulfillment, is an international fulfillment solutions company that stores, packages and ships all TriVita products. TriVita sets high standards with safety in packaging and manufacturing. TriVita inspects each product at least 10 times and uses two safety seals per package on all ingestible products to guarantee safety, freshness and product potency.

The third company, Ellison Research, is a market research firm that specializes in both quantitative and qualitative methodologies, using the latest research techniques. TriVita also aligns themselves with top hospitals and universities for independent research.

As a young man, Michael Ellison had an incredible breakthrough in his understanding of how wealth can be used to sustain important causes. He applied this knowledge when he founded Ellison Media to help organizations expand globally in their quest to help people find physical, emotional and spiritual health.

After experiencing a personal health crisis at the age of 50, Michael shifted his focus from organizations to individuals. This led to the founding of TriVita in 1999, where he took his message of wellness and wealth to a more personal level, teaching people how to build wealth to fulfill their life purposes.

For anyone starting a home business personal franchise, the first step is getting customers. One of the advantages with TriVita is that they acquire their customers from TV, radio, print and internet advertising.  They call this their "Cooperative Marketing" model.  Business Affiliates acquire lifetime commission rights to customers by putting money into TriVita’s advertising program, to help pay for the company’s mass media advertising campaigns. In addition to purchasing the commission rights to customers, Business Affiliates who refer others to participate in this Cooperative Marketing model, will get paid additional commissions and bonuses for these referrals. Business Affiliates can also personally acquire customers and be paid bonuses and receive lifetime commissions. Even TriVita’s customers can refer others (for free) and receive lifetime commissions.

What makes TriVita even more unique and different from any other home based business: Not only does TriVita handle all the front end marketing, from getting customers through their media advertising, selling the products, shipping, payments, and customer service, but they also do the backend follow up.  

Through TriVita's backend marketing (weekly emails, monthly product catalogs, bimonthly health magazines, and qualifying points for free products), they get customers to reorder products which insure ongoing commissions to its Business Affiliates.

Options for building a business are:

1. Stead Fast Premier Pack $1,499.99 (+ Shipping & Handling)

For serious business builders, this package includes 25 paying customers, over $250 worth of TriVita’s top selling nutritional supplements, as well as business building tools (Online Business Center, 5 marketing websites, 1000 qualifying points for free products).

2. Stead Fast Pro Pack $999.99 (+ Shipping & Handling)

Another popular choice for serious business builders, this package includes everything in the Stead Fast Premier Pack but instead of 25 customers, you receive 15 customers. 

3. Stead Fast Basic Pack $499.99 (+ Shipping & Handling)

This package includes everything in the Stead Fast Premier Pack but instead of 25 customers, you receive 5 customers.

4. Stead Fast Intro Pack $149.99 (+ Shipping & Handling)

This package includes $100 worth of TriVita’s Top selling nutritional supplements, 1 customer, as well as business building tools (Online Business Center, 5 marketing websites, 100 qualifying points for free products).

5. Business Affiliate Account Set Up Fee $25.00 (No shipping & Handling)

This gives you full access to the Online Business Center to manage your business. This enrollment option does not include products, training tools, or marketing collateral.

Advantages: TriVita advertises on TV, radio, print, and internet and reaches out to the mass market to generate customers which you can acquire from the company. So someone just starting out in the business can have customers immediately without needing to do any front end marketing. TriVita currently brings in over 500 to 1,000 customers a day. You can acquire up to a maximum of 100 customers per month. In addition, TriVita does all the backend marketing which supports customer retention and exposure to new products.

Included in TriVita’s backend marketing is information on becoming a Business Affiliate. It’s been reported that someone became a business affiliate without the sponsor being aware of it until they saw the sign up. This shows the value of the backend marketing.

Disadvantages: Many will see the fact that TriVita is 10 years old as a disadvantage because it is no longer a ground floor opportunity.  However, many smart business people won't even consider a business if it's less than 5 years old because anything less than 5 years is still a start-up and is too risky since it has a 95% chance of failure.  Any business less than 1 year old has a 99% chance of failure. With a new product launching this year that is expected to be a billion dollar product in a category that has no competition, TriVita is almost like a start up with a proven track record.

Not all customers reorder immediately, as in any business. To ensure customer retention and exposure to new products, TriVita does backend marketing using weekly emails, monthly product catalogs, bimonthly health magazines and a reward system for free products. They have a very successful Win Back Program offering tremendous incentives to customers who have not reordered in 7 months. This is done automatically at no additional cost to you.

Since there are many nutritional companies in the marketplace, it could be difficult to choose the right one for you. What makes TriVita so different is not just the high quality products with the patented absorption system and physician-approved formulas using the purest natural ingredients, and their third-party testing and research to guarantee that their products are full potency and meet all regulatory standards, or their high standards in fulfillment, but it’s their customer based business model, Cooperative Marketing and their backend marketing that supports your having true long term residual income with a generational business.

There are three ways to build the business, making it a flexible choice for you depending on your time and resources. You can just acquire customers or refer people or personally acquire customers. Any or all will build you a solid residual income.

Just acquiring customers is especially good for those new to the business or those who are too busy to run the business.

Entities:

Financial Strength: Excellent - the company has been in business since 1999 and has always paid commission checks on time.  They have plans for future expansion.

Management: Excellent - Founded, owned and operated by Michael Ellison who also owns Ellison Media which has been in business since 1971.

Field Training & Support: Excellent - You can work with the fastest growing team in the company.  They have daily conference calls, provide one-on-one training and coaching and a system in place to help the new person get started.  Your success is their success.

Motivational Support: Excellent - You will receive an email every day with the latest updates and business tips from the team, as well as a team site and motivational calls.

Products/Services: TriVita has over 50 nutritional products from vitamins, weight loss, energy. Products are doctor formulated, backed by clinical studies and have a 60-day empty bottle money back guarantee. New Product to be launched in March ’09 has multiple health benefits, is in a category without competition and expected to be a billion dollar product.

Compensation Plan: Seven Level Unilevel Compensation Plan in which there are six ways to earn commissions and bonuses.

Territories: Currently USA and Canada

Recommendation: If you are looking for a real long term business that is stable and has solid ownership, TriVita might be your choice.  You will be working with the fastest growing team in the company.  They specialize in helping its members achieve success.  TriVita’s Cooperative Marketing model in which they acquire the customers is truly unique and what sets it apart from any other opportunity. TriVita also gives back to the community and TriVita is also dedicated to continuing medical education for physicians. They partner with the American Academy of Family Physicians (AAFP) and the American College of Family Physicians (ACFP) to provide continuing education programs - teaching family physicians to share natural health solutions with their patients.